Factors influencing artificial intelligence (AI) adoption among Malaysian students: A partial least square-structural equation modeling approach

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Survey research reveals social influence and perceived usefulness significantly affect AI adoption among Malaysian students.

Social influence has the strongest effect on AI adoption among students, indicating peer and educator impacts.
Perceived usefulness significantly correlates with AI adoption, highlighting the importance of academic benefits.
Digital literacy plays a role in AI adoption, affecting how students engage with technology in their learning.
The study uses Partial Least Square Structural Equation Modeling (PLS-SEM) to analyze responses from 286 Malaysian students.

Nasidi et al. (2025) studied this question.

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