Adoption of AI in retailing: Efficient operations and privacy concerns

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Case study highlights AI's impact on loyalty programs and consumer experience, suggesting privacy issues arise.

Implementing AI technology improved customer experience and loyalty program effectiveness, yet raised privacy issues.
Adoption of computer vision to analyze shopping preferences successfully enhances product recommendations.
Discussion on ethical concerns is critical, particularly regarding data collection and facial recognition practices.
Balancing efficiency with consumer rights is essential in the ongoing digital transformation of retailing.

Chen et al. (2025) studied this question.

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