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September 10, 2025SENTRI Jurnal Riset Ilmiah

Local Wisdom-Based Digital Marketing Strategy in Brambang Gareng Slawe MSMEs

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Authors

TDToto Heru Dwihandoko

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Overview

Qualitative case study demonstrates cultural branding impacts digital marketing in MSMEs, suggesting potential for market adaptation.

Key Points

  • Digital marketing strategies are intuitive and unstructured among MSMEs in Brambang Gareng Slawe, limiting effectiveness.
  • Integration of local values enhances product authenticity, fostering stronger emotional connections with consumers.
  • Barriers like low digital literacy and lack of infrastructure hinder MSME growth in digital markets.
  • Strategic opportunities arise from community-based platforms and changing consumer behaviour in the digital economy.

Cite This Study

Toto Heru Dwihandoko (2025) studied this question.

synapsesocial.com/papers/68c23f63b210217d64796f1ehttps://doi.org/10.55681/sentri.v4i7.4267
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