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August 18, 2025Jurnal Pengabdian UNDIKMAOpen Access

Branding and Digital Marketing Innovation for Siwang MSMEs Empowerment in Indramayu West Java

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Authors

FJFitra Mulia JayaYYYati YatiSSSucipto Sucipto

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Overview

Community service improved branding and digital marketing skills in MSMEs, suggesting sustainable growth through local culture.

Key Points

  • Improved branding awareness and production efficiency reported following the program's digital marketing enhancements.
  • Evaluation metrics indicated achievement rates exceeded 85%, with 90% satisfaction among participants.
  • Participatory approach included needs assessment, training, and mentorship to elevate digital marketing competencies.
  • The initiative demonstrates potential for replication among rural enterprises, fostering economic and artistic growth.

Cite This Study

Jaya et al. (2025) studied this question.

synapsesocial.com/papers/68af7dec7567bf4f94ff4963https://doi.org/10.33394/jpu.v6i3.16760
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