September 10, 2025Philology Theory & PracticeOpen Access

National-cultural specificity of substitutional transformations of occasional phraseological units in media texts

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This research demonstrates the dynamics of phraseological transformations in media texts, highlighting national-cultural specificity in phraseology.

Substitutional transformations of phraseological units reveal new trends in Russian-language media discourse.
Identification of principles for substitution provides insights into the dynamic development of phraseological expressions.
Analysis of media texts highlights the role of national-cultural specificity in shaping phraseological transformations.
The study presents a unique understanding of phraseological signs and their pragmatic properties within the media context.

Khakimullina et al. (2025) studied this question.

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This research demonstrates the dynamics of phraseological transformations in media texts, highlighting national-cultural specificity in phraseology.