Impact of Social Media Use in Political Campaigns on Voter Awareness Among First-Time Voters at Sman 15 Garut in Electoral Participation

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Analysis shows social media significantly enhances voter awareness among first-time voters, suggesting improvements in campaign strategies.

Social media positively influences voter awareness among first-time voters, contributing to electoral engagement.
Linear regression analysis indicates social media accounts for 23.1% of variation in voter political awareness.
Validity and reliability tests confirm the questionnaire used for measuring awareness are robust and accurate.
Other factors influence political awareness, highlighting the need for comprehensive campaign strategies for first-time voters.

Muhammad Ilham (2025) studied this question.

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Analysis shows social media significantly enhances voter awareness among first-time voters, suggesting improvements in campaign strategies.