Qualitative analysis explores Generation Z's engagement and varied perceptions of political campaigns on social media.
Key Points
Participation among Generation Z in the Pilkada campaign on social media ranges from passive information consumption to active dissemination of content.
Factors like digital literacy, political preferences, and candidates' strategies significantly influence their level of engagement.
Diverse perceptions exist; some view campaigns as educational, while others recognize potential hoaxes and propaganda.
Understanding these patterns can enhance digital political literacy and contribute to more transparent campaign strategies.