Research on Digital Experience Game Design for Intangible Cultural Heritage Communication

This study takes Donald Norman's three-level theory of experience design as the theoretical foundation, deeply deconstructs the design strategies of the "Digital Scripture Cave" project by the Dunhuang Academy. Through exploring the advantages and disadvantages of digital intangible cultural heritage (ICH) communication, it proposes a virtual space construction strategy centered on "artistic conception reconstruction". By integrating high-precision digital asset acquisition, embodied interaction design, and the application of symbolic cognition theory, this research provides a systematic design path for digital ICH communication, contributing to the effective inheritance and innovative expression of traditional culture in the digital era. The study shows that "Digital Scripture Cave" has achieved remarkable results in enhancing users' perceptual depth of Dunhuang culture, enhancing the fun of interactive experience, and guiding cultural reflection by breaking through traditional communication models. It provides a reference design paradigm and practical experience for the innovative development of digital ICH communication.