Exploratory Study of Co-location in Value Creation and Capacity Building: A Case Study of SMEs in the Mobile Device and Culinary Business Sector in Padang City, Indonesia

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Qualitative analysis reveals how co-location impacts value creation and capacity building in mobile device and culinary sectors in Padang City.

Both sectors utilize a co-location approach to enhance customer traffic, yet their value creation strategies differ significantly.
In mobile device SMEs, value derives from customer service and technical expertise, while culinary SMEs focus on product quality and unique recipes.
Capacity building in the mobile sector occurs through observational learning in a co-opetitive environment, contrasting with social networks in the culinary sector.
Despite their differing strategies, both sectors share a critical gap in access to formal business training for entrepreneurs.

Rasyid et al. (2025) studied this question.

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Qualitative analysis reveals how co-location impacts value creation and capacity building in mobile device and culinary sectors in Padang City.