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September 10, 2025

Analysis of the Role of Social Media in Shaping Public Opinion on Social Issues

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Authors

MHMuhammad HasanuddinSKSiti KhodijahCRCindy Atika Rizki

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Overview

Qualitative analysis finds social media significantly shapes public opinion on social issues, indicating both positive and negative implications.

Key Points

  • Social media significantly influences public opinion on issues like gender equality and social justice, leading to active digital movements.
  • Key evidence indicates that content virality and the role of influencers are crucial in shaping perceptions.
  • Using qualitative methods, the research analyzed observations of public interactions on platforms like Twitter and Instagram.
  • Understanding social media dynamics supports better strategies for managing public communication and combating misinformation.

Cite This Study

Hasanuddin et al. (2025) studied this question.

synapsesocial.com/papers/68c23d3ab210217d6478c334https://doi.org/10.64803/jocsaic.v1i1.1
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