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September 10, 2025International journal of research and scientific innovation

Influence of Korean Popular Culture on Filipino Millennials: An Assessment Across Food, Fashion, Entertainment, and Beauty Products

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Authors

RLRaymond Boon Tar LimNational University of Singapore

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Implication

Descriptive quantitative study assesses cultural influence of Korean wave on Filipino millennials, indicating significant trends in food and entertainment.

Key Points

  • Korean popular culture shows moderate influence on Filipino millennials, particularly in food and entertainment, reflecting shared cultural preferences.
  • Results indicate that K-culture's strongest impact is in food, with analysis revealing emotional and aspirational ties to K-culture among consumers.
  • Descriptive quantitative survey assessed influence across cultural domains, with thematic patterns emerging regardless of age subgroup among respondents.
  • Implications highlight a reshaping of identity and consumer behavior, suggesting opportunities for marketers to adapt strategies to engage this demographic.

Cite This Study

Raymond Boon Tar Lim (2025) studied this question.

synapsesocial.com/papers/68c23caeb210217d6478a9ebhttps://doi.org/10.51244/ijrsi.2025.120800076
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Influence of Korean Popular Culture on Filipino Millennials: An Assessment across Food, Fashion, Entertainment, and Beauty Products2025
  2. 2Hallyu (Korean Wave): Decoding the Soaring Popularity of South Korean Culture2025
  3. 3The Impact of Social Media Access, Traditional Value, and Peer Interaction toward Korean Wave Behavior on Teenager2025
  4. 4Malaysians’ Acceptance towards Korean Beauty Standards Embedded In Korean Popular Culture2021 · 1 citations
  5. 5The Effect of Korean Wave on K-Beauty Exports in Indonesia: Focus of Gen Z Study as Target Market2025 · 1 citations