The Influence of Content Marketing, Shopping Lifestyle, and User Experience on Purchase Decisions on the Shopee Marketplace

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Quantitative analysis reveals how content marketing and user experience influence purchase decisions in Shopee users.

Content marketing, shopping lifestyle, and user experience significantly influence purchase decisions.
Survey results from 100 active Shopee users highlight the importance of engaging content.
Quantitative methods employing multiple linear regression reveal interaction between key factors.
Recommendations for e-commerce businesses emphasize effective marketing strategies for digital consumers.

Adriani et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark