June 30, 2025

The Role of User Interface and Gamification in Enhancing User Experience: A Study on Shopee Marketplace

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Quantitative research shows user interface and gamification enhance user experience in Shopee, indicating their importance for user satisfaction.

User experience significantly improves with better user interface and gamification in the Shopee app, leading to increased satisfaction.
Results reveal a positive correlation between user interface and gamification that enhances overall user experience metrics.
Quantitative research using multiple linear regression analyzed data from 100 Shopee app users in Mataram City, providing solid statistical evidence.
These findings highlight the necessity for Shopee to innovate their interface features and gamification strategies for better user engagement.

Alimudin et al. (2025) studied this question.

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Quantitative research shows user interface and gamification enhance user experience in Shopee, indicating their importance for user satisfaction.