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September 10, 2025TA AWUN

Technological Innovations for Superior Micro, Small, and Medium Enterprises: Transformation of Youth Organizations in the Digital Era

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Authors

FFFariz FarizTelkom UniversityTWTutik Winarsih

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Implication

Participatory action research improves MSME competitiveness through AI and digital marketing strategies.

Key Points

  • A 42% increase in entrepreneurial understanding was noted, enhancing the skills of local youth.
  • Digital marketing strategies notably improved MSME product quality and outreach, boosting local competitiveness.
  • Using AI for marketing led to more effective data-driven strategies and better brand visibility.
  • Sustainability hinges on ongoing mentoring and developing locally-rooted flagship products.

Cite This Study

Fariz et al. (2025) studied this question.

synapsesocial.com/papers/68c23bd7b210217d647865cbhttps://doi.org/10.37850/taawun.v5i02.1023
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