September 10, 2025BMJ OpenOpen Access

Does online information about hormone replacement therapy (or menopause hormone therapy) reflect indications from the British National Formulary and guidance from the National Institute for Health and Care Excellence: a cross-sectional study of UK media

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Authors

MMMargaret McCartneyUniversity of St Andrews RMRosa Morgan-YoungUniversity of Edinburgh FSFrank SullivanUniversity of St Andrews

Discussion

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Implication

Cross-sectional analysis reveals many claims about hormone replacement therapy in social media contradict BNF and NICE guidance, highlighting widespread commercial conflicts.

Key Points

67.2% of claims for hormone replacement therapy were outside of BNF and NICE recommendations.
77.2% of claims made on social media platforms were associated with a conflict of interest.
The analysis covered 180 claims from social media, including professional and lay perspectives.
Less than a quarter of the media sources reviewed contained no commercial conflict regarding menopause.

Cite This Study

McCartney et al. (2025) studied this question.

synapsesocial.com/papers/68c23bd7b210217d64786169 https://doi.org/10.1136/bmjopen-2024-094773

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Implication

Cross-sectional analysis reveals many claims about hormone replacement therapy in social media contradict BNF and NICE guidance, highlighting widespread commercial conflicts.

Does online information about hormone replacement therapy (or menopause hormone therapy) reflect indications from the British National Formulary and guidance from the National Institute for Health and Care Excellence: a cross-sectional study of UK media

Discussion

Member takes

Implication

Key Points

Cite This Study

Does online information about hormone replacement therapy (or menopause hormone therapy) reflect indications from the British National Formulary and guidance from the National Institute for Health and Care Excellence: a cross-sectional study of UK media

Discussion

Member takes

Implication

Key Points

Cite This Study

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