The role of digital transformation as a key driver of competitiveness in small and medium-sized enterprises

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Bibliometric analysis indicates key indicators in digital transformation for SMEs, suggesting improvements.

Digital transformation is critical for enhancing competitiveness in small and medium-sized enterprises, addressing gaps in current literature.
The analysis reveals key indicators like innovation and digital marketing, highlighting frequently studied areas needing further exploration.
Methodological approaches were assessed through bibliometric and co-occurrence analyses, using VOSviewer and Power BI for data interpretation.
Future research should broaden the scope to enrich empirical studies, particularly on how management factors affect digital transformation adoption.

Enri‐Peiró et al. (2025) studied this question.

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