Preferences of Indonesian Netizen Towards Tourism: Does Demographics Matter?

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Survey reveals demographics significantly influence tourism preferences among Indonesian netizens, highlighting gender's key role.

Indonesian netizens show a strong preference to avoid risk in tourism activities, impacting travel choices.
Demographic factors, particularly gender, notably affect travel preferences, with varying influences on sub-attributes.
Analysis utilized a survey approach with 1008 completed questionnaires gathered through multiple online channels.
Findings suggest that demographics play a crucial role in shaping travel preferences, emphasizing the need for tailored tourism strategies.

Suherlan et al. (2025) studied this question.

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