September 10, 2025Journal of Educational Management Research

The Role of Service, Product Quality, and Consumer Satisfaction in Driving Repurchase Intention on TikTok Shop

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Service quality and customer satisfaction significantly boost repeat purchase intention among TikTok Shop users.
The results reveal an adjusted R² value of 0.475, indicating that 47.5% of repurchase intention variation is explained by the factors studied.
This analysis employs multiple linear regression on data from 100 purposively sampled respondents regarding TikTok Shop.
The findings highlight essential strategies for MSMEs in enhancing customer loyalty through improved service and product quality.

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Implication

Quantitative analysis shows that improved service quality and customer satisfaction enhance repurchase intention among users of TikTok Shop in Sumbawa Regency, suggesting strategic focus for MSMEs.

Cite This Study

Dwicahyo et al. (2025) studied this question.

synapsesocial.com/papers/68c23b08b210217d64783752 https://doi.org/10.61987/jemr.v4i5.1167

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Implication

Quantitative analysis shows that improved service quality and customer satisfaction enhance repurchase intention among users of TikTok Shop in Sumbawa Regency, suggesting strategic focus for MSMEs.

The Role of Service, Product Quality, and Consumer Satisfaction in Driving Repurchase Intention on TikTok Shop

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Discussion

Implication

Cite This Study

The Role of Service, Product Quality, and Consumer Satisfaction in Driving Repurchase Intention on TikTok Shop

Key Points

Discussion

Implication

Cite This Study

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