The Influence of Brand Trust, Live Promo, and Price on Consumer Purchasing Interest in Tiktok Shop in the South Sulawesi Region

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Brand trust has a significant positive effect on consumer purchasing interest in TikTok Shop.
Live promo significantly influences consumer purchasing interest in TikTok Shop in the South Sulawesi area.
Price impacts consumer purchasing interest in TikTok Shop, indicating its importance to buyers.
The combined influence of brand trust, live promo, and price affects purchasing interest in TikTok Shop.

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Observational analysis finds brand trust and live promo significantly increase consumer purchasing interest in TikTok Shop users in South Sulawesi.

Angreni et al. (2025) studied this question.

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Observational analysis finds brand trust and live promo significantly increase consumer purchasing interest in TikTok Shop users in South Sulawesi.