The Role of Artificial Intelligence in Elevating Customer Experience in Indian E-Commerce: A Human-Centered Perspective

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AI enhances customer experience and satisfaction in Indian e-commerce.
Key findings reveal the effectiveness of AI-driven tools like chatbots and recommendation systems.
Qualitative insights from consumers reflect the importance of human interaction alongside AI.
The study highlights challenges and ethical considerations for AI integration in retail technology.

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Observational analysis shows AI improves customer experience in Indian e-commerce, indicating a need for human-centered approaches.

Gaurav Kumar (2025) studied this question.

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