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September 10, 2025GANEC SWARAOpen Access

Peran E-Wom Dan Brand Image Dalam Mempengaruhi Keputusan Pembelian Pada Gloskin Aesthetic & Skin Care Bali

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Authors

NDNi Kadek Lia DwitariIHI Gusti Made Dharma Hartawan

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Overview

Quantitative analysis shows strong impact of E-WOM and brand image on consumer purchasing decisions, suggesting enhanced marketing strategies.

Key Points

  • Consumer purchasing decisions are significantly influenced by e-wom and brand image.
  • E-wom showed a positive effect with a beta coefficient of 0.315 and a significance of 0.001.
  • The study used a quantitative method with linear regression analysis to assess relationships.
  • Findings support maximizing digital marketing strategies and maintaining a positive brand image.

Cite This Study

Dwitari et al. (2025) studied this question.

synapsesocial.com/papers/68c23abeb210217d647823cehttps://doi.org/10.59896/gara.v19i3.292
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