Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
October 15, 2025International Journal of Business and Applied Economics

The Influence of Brand Image, Influencers, and Electronic Word of Mouth on Purchasing Decisions of Wardah Lipstik Product in Gresik City

View Full Paper
Ask AI
Bookmark
Share

Authors

SSSalsabillah SalmanZZZawawi Zawawi

Discussion

Loading...

Member takes

Overview

Quantitative research identifies strong influence of brand image and E-WOM on purchasing decisions for Wardah lipstick in Gresik City, suggesting digital marketing enhancements.

Key Points

  • Brand image is the strongest factor affecting purchasing decisions for Wardah lipstick.
  • Influencers and electronic word of mouth also play significant roles in consumer choices.
  • Surveys conducted with 95 respondents revealed the impact levels of each factor on buying behavior.
  • The findings suggest improvements in brand image and digital marketing strategies are essential.

Cite This Study

Salman et al. (2025) studied this question.

synapsesocial.com/papers/68f01110f081da0584b567fehttps://doi.org/10.55927/ijbae.v4i5.390
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Influencer Marketing and Brand Image on the Purchase Decision of Local Make Up Brands in Cirebon City2025
  2. 2The Influence of Halal Labeling, Brand Image, Online Consumer Reviews and Social Media Marketing on Purchasing Decisions2025
  3. 3The Influence of Brand Image, Electronic Word of Mouth, Celebrity Endorser, on Purchase Intention of Local Fashion Brands2025
  4. 4The Influence of Brand Ambassador, Brand Trust and Electronic Word of Mouth on the Purchase Decision of Makeover Cosmetic Products2025
  5. 5PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN BRAND TRUST TERHADAP MINAT BELI PRODUK WARDAH DI CIREBON2025 · 2 citations