September 10, 2025

Generative Artificial Intelligence (AI) in News: A case study of selected digital-native news outlets in Zimbabwe

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Qualitative analysis reveals how digital-native news outlets adopt generative AI, suggesting shifts in journalistic practice and audience engagement.

Adoption of generative AI tools is transforming journalistic practices, enhancing content production efficiency.
Investigation involved four digital-native news outlets, finding varied approaches and motivations for using generative AI.
The study leverages the Social Construction of Technology framework to understand the influences shaping AI adoption.
Audience trust and engagement with AI-generated content are crucial considerations for newsroom strategies.

Ncube et al. (2025) studied this question.

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Qualitative analysis reveals how digital-native news outlets adopt generative AI, suggesting shifts in journalistic practice and audience engagement.