September 10, 2025SustainabilityOpen Access

From Awareness to Action: A UK-Based Study on Public Perceptions of Digital Pollution

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Participants showed strong positive correlations between perceived importance of digital pollution and willingness to act.
The study analyzed responses from 300 participants, revealing distinct groups based on attitudes and actions towards digital pollution.
Correlation was noted between self-assessed tech-savviness and both willingness to pay and actions towards reducing digital pollution.
Findings suggest targeted communication strategies based on identified participant groups can effectively address digital pollution challenges.

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Survey assesses willingness to pay and actions on digital pollution in UK participants, suggesting targeted interventions.

Barnett‐Itzhaki et al. (2025) studied this question.

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