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September 5, 2025Jurnal Bisnis Kreatif dan Inovatif.Open Access

Pengaruh Digital Marketing dan Customer Relationship Management Digital dalam Meningkatkan Pemasaran Produk Telur di X Kabupaten Pacitan

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Authors

RRRizal RifaiASAgus SuyatnoRMR. Taufik Nur Muftiyanto

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Overview

Quantitative analysis shows digital marketing and digital crm boost product marketing in consumers, suggesting effective strategies for agribusiness.

Key Points

  • Digital marketing significantly enhances product visibility and appeal, expanding reach to a wider audience.
  • The study found that both digital marketing and digital crm have a substantial effect on improving product marketing.
  • Utilizing online platforms and personalized services improves customer engagement and loyalty in micro-enterprises.
  • Integrating these strategies is vital for small-scale enterprises to remain competitive in the digital era.

Cite This Study

Rifai et al. (2025) studied this question.

synapsesocial.com/papers/68c23a2cb210217d6477fa20https://doi.org/10.61132/jubikin.v2i3.803
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Role of Digital Marketing through Social Networks on the Sales of Agricultural Products in "Pajak Horas"2025
  2. 2The Influence of Digital Marketing on Consumer Purchase Decisions through Relationship Marketing2025
  3. 3Analisis Penggunaan Digital Marketing dalam Meningkatan Penjualan di Toko Pertanian Sari Tani Temanggung Jawa Tengah2025
  4. 4ANALYSIS OF THE USE OF DIGITAL MARKETING IN INCREASING SALES AT THE SARI TANI TEMANGGUNG AGRICULTURAL SHOP2024
  5. 5The Influence of Digital Marketing, Management Innovation, and Customer Relationship Management (CRM) on Customer Loyalty with Customer Trust as a Mediating Variable at Sumbertani Agricultural Store in Sempolan2025