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February 10, 2025JRAK (Jurnal Riset Akuntansi dan Bisnis)Open Access

Analisis Penggunaan Digital Marketing dalam Meningkatan Penjualan di Toko Pertanian Sari Tani Temanggung Jawa Tengah

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Authors

BLBudi LesmanaSWSanti Widiawati

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Overview

Quantitative analysis demonstrates significant impact of digital marketing on sales in small and medium enterprises, suggesting improved strategies.

Key Points

  • Digital marketing strategies significantly increase sales and customer loyalty at the Sari Tani Store, enhancing competitiveness.
  • Regression analysis found a positive correlation between digital marketing efforts and sales growth results.
  • Surveys and interviews with consumers and Sari Tani store managers provided direct insights into marketing effectiveness.
  • Optimizing digital marketing can lead to more new customers and strengthen existing customer loyalty for the store.

Cite This Study

Lesmana et al. (2025) studied this question.

synapsesocial.com/papers/68af2ef6cf1dd9ea359e7088https://doi.org/10.38204/jrak.v11i1.2267
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