Influence of E-Service Quality and Product Quality on Zalora Fashion Product Purchase Decisions Mediated by E-Trust

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E-service quality and product quality significantly influence e-trust, impacting purchase decisions.
Data analysis reveals that e-service quality directly affects purchase decisions, while product quality does not.
The study uses structural equation modeling to quantify the relationship between e-trust, e-service quality, and purchase decisions.
Implications suggest enhancing digital service quality to build trust and drive purchase decisions in the fashion e-commerce sector.

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Quantitative analysis shows e-service quality and product quality affect purchase decisions via e-trust in Zalora users.

Cahaya et al. (2025) studied this question.

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