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September 5, 2025Management & InnovationOpen Access

Dynamic pricing research based on customers’ limited rational behavior in a competitive environment

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Authors

YZYuhang Zhang

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Overview

The study demonstrates the impact of dynamic pricing on profit in competitive markets, highlighting bounded rationality and product differences.

Key Points

  • Dynamic pricing significantly affects a firm's profits, especially when considering customer behavior and bounded rationality.
  • The study reveals a Nash equilibrium that contrasts dynamic pricing with static pricing in terms of profitability.
  • The research evaluates how payment preferences and product differences influence pricing strategies in a competitive environment.
  • Myopic customers’ decision-making processes are crucial in shaping the efficacy of dynamic pricing models.

Cite This Study

Yuhang Zhang (2025) studied this question.

synapsesocial.com/papers/68c23a2cb210217d6477f08ahttps://doi.org/10.61187/mi.v3i2.214
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