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September 5, 2025Journal of theoretical and applied electronic commerce researchOpen Access

Dynamic Pricing for Internet Service Platforms with Initial Demand Constraints: Unified or Differentiated Pricing?

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Authors

JLJunchang LiJSJiaqing SunJZJiantong Zhang

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Overview

This modeling study examines revenue outcomes from unified and differentiated pricing on internet service platforms, indicating distinct revenue trends.

Key Points

  • Optimal pricing strategies depend on demand fluctuations and service quality, maximizing platform revenue.
  • Service quality and demand factors positively influence pricing, while initial demand constraints have a negative impact.
  • Time-based analysis shows prices under differentiated strategies evolve differently than unified pricing.
  • The differentiated pricing model improves revenue potential by allowing lower revenue-sharing ratios within constraints.

Cite This Study

Li et al. (2025) studied this question.

synapsesocial.com/papers/68c239e5b210217d6477d97ehttps://doi.org/10.3390/jtaer20030224
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