September 5, 2025International Journal of Financial Accounting and ManagementOpen Access

Exploring gen Z’s green purchase intentions for sustainable products

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Authors

GMGusti Ayu MirahUniversity of National Education IMIda Ayu Oka MartiniIndonesia University of Education

Discussion

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Implication

Analysis shows environmental strategy significantly boosts green purchase intention in Gen Z consumers, indicating insights for sustainable marketing.

Key Points

Environmental strategy has a direct, positive effect on green purchase intention among Gen Z consumers.
Green perceived value significantly enhances green purchase intention, while environmental concern does not.
Both environmental concern and green perceived value mediate the relationship between environmental strategy and purchase intention.
Findings are based on a sample of 160 Generation Z respondents from Bali, indicating the need for broader research.

Cite This Study

Mirah et al. (2025) studied this question.

synapsesocial.com/papers/68c23a2cb210217d6477ee99 https://doi.org/10.35912/ijfam.v7i1.2781

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Implication

Analysis shows environmental strategy significantly boosts green purchase intention in Gen Z consumers, indicating insights for sustainable marketing.

Exploring gen Z’s green purchase intentions for sustainable products

Discussion

Member takes

Implication

Key Points

Cite This Study

Exploring gen Z’s green purchase intentions for sustainable products

Discussion

Member takes

Implication

Key Points

Cite This Study

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