Quantitative research reveals significant impacts of environmental awareness and health consciousness on Generation Z's purchase intention for green cosmetics.
Key Points
Generation Z shows a high purchase intention for green cosmetics linked to environmental awareness and health consciousness.
Findings indicate that both environmental awareness and health consciousness significantly influence purchase intention, while social influence is not significant.
A quantitative research approach was used, gathering data from 160 Gen Z respondents via structured questionnaires on a 5-point Likert scale.
Insights are valuable for businesses and marketers to align with the eco-conscious behaviors of Generation Z consumers in the cosmetics industry.