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September 10, 2025

The Influence of Social Media Marketing on Buying Interest: Case Study Tiktok Shop

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Authors

NHNurul HikmahFAFatimah Abdillah

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Overview

Descriptive analysis shows social media marketing influences buying interest in TikTok Shop, suggesting effective promotions matter.

Key Points

  • 67% of respondents rated TikTok Shop products as good quality, boosting their buying interest.
  • 60% thought prices were cheaper than on other platforms, reflecting its competitive pricing strategy.
  • 73% reported satisfaction with TikTok Shop's ease of use, indicating a positive shopping experience.
  • Promotions such as discounts significantly enhance purchasing intentions among consumers.

Cite This Study

Hikmah et al. (2024) studied this question.

synapsesocial.com/papers/68c2443bb210217d647aa4cbhttps://doi.org/10.33830/iscebe.v1i1.3908
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Also Consider

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  1. 1The Effect of Digital Marketing Content and Social Media Marketing on Online Buying Interest in TikTok Shop in Bandung City2025 · 1 citations
  2. 2THE INFLUENCE OF AFFILIATE MARKETING AND PROMOTIONS ON THE PRODUCT PURCHASE DECISION ON TIKTOK SOCIAL COMMERCE2025
  3. 3THE INFLUENCE OF TIKTOK SHOP VIDEO ADS ON CONSUMER PURCHASE INTENTION USING THE TAM2 APPROACH IN UNIVERSITY STUDENTS2025
  4. 4Factors Influencing Customers' Purchase Decision on Tiktok Video Content2025
  5. 5The Influence of Influencers, Social Environment and Product Image on Skincare Purchasing Decisions at TikTok Shop2025