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September 5, 2025Annals of Management and Organization ResearchOpen Access

Understanding opportunity focus and its effects on douala micro-small enterprises sales performance

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Authors

EAEfeutlancha Forji AngelusNANjong Mom AloysiusNFNkiendem Felix

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Overview

Quantitative analysis reveals opportunity focus boosts sales performance in micro-small enterprises, suggesting policy actions.

Key Points

  • Opportunity focus significantly improves sales performance in micro-small enterprises in Douala.
  • Findings indicate that younger business owners have higher sales performance than older owners.
  • Quantitative research was conducted using OLS analysis on data from 385 micro-small enterprises.
  • Insights provide essential policy recommendations for enhancing competitiveness and fostering economic growth.

Cite This Study

Angelus et al. (2025) studied this question.

synapsesocial.com/papers/68c23a2cb210217d6477ee4ehttps://doi.org/10.35912/amor.v7i1.2355
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