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August 26, 2025Journal of Economic EducationOpen Access

The Effect of Entrepreneurial Orientation, Market Orientation, Product Innovation on Business Performance

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Authors

DFDiah FachrunisaNONina OktarinaKKKusumantoro Kusumantoro

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Overview

Quantitative analysis shows positive effects of entrepreneurial orientation and product innovation on micro-enterprise performance, indicating competitive advantage plays a moderating role.

Key Points

  • Entrepreneurial orientation positively impacts micro-enterprise performance, highlighting key business strategies.
  • The study reveals that product innovation significantly enhances performance among micro-enterprises in Semarang.
  • Descriptive analysis and Structural Equation Model (SEM) methods were used to evaluate data from 135 water hyacinth handicraft entrepreneurs.
  • Competitive advantage moderates the effects of market orientation, suggesting further exploration of additional variables is needed.

Cite This Study

Fachrunisa et al. (2025) studied this question.

synapsesocial.com/papers/68af7dec7567bf4f94ff4aebhttps://doi.org/10.15294/jeec.v13i1.28331
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Also Consider

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  3. 3The Influence of Entrepreneurial Orientation on the MSME Performance with Business Model Innovation as a Mediating Variable (Study on MSME in Driyorejo District Gresik Regency)2025
  4. 4PENGARUH CUSTOMER ORIENTATION DAN COMPETITOR ORIENTATION TERHADAP KINERJA BISNIS MELALUI INNOVATION CAPABILITY2025
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