The Impact of Influencer Marketing : A Strategic Perspective

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This analysis reveals how social media marketing influences customer purchase decisions, suggesting new strategies for brands.

Influencer marketing significantly affects customer purchase decisions in India, enhancing brand visibility.
A detailed analysis shows that followers of influencers are more likely to make purchases based on their recommendations.
The study utilizes insights from social media data to measure how influencer interactions lead to consumer engagement.
This research highlights the need for brands to consider influencer marketing as a key strategy in their marketing plans.

JOSHIVIJAY PANDADA (2025) studied this question.

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