This comparative study evaluates the effectiveness of social media marketing and influencer marketing on consumer behavior, suggesting strategies for improved engagement.
Key Points
Both social media marketing and influencer marketing significantly impact consumer behavior and product choices.
The analysis shows a strong influence of platforms like Instagram, WhatsApp, and Facebook on the young generation's purchasing decisions.
Frequent use of digital marketing platforms indicates their integral role in modern marketing strategies.
Challenges and benefits associated with both marketing techniques reveal their strengths in engaging with target audiences.