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September 5, 2025

The effectiveness of digital communication strategies in enhancing media literacy in the digital era: a quantitative study

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Authors

SWSanti WidyawatiBKBinti Khoiriyah

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Overview

Quantitative study demonstrates digital strategies improve media literacy in Indonesia, highlighting the need for effective approaches.

Key Points

  • Digital communication strategies have a significant positive effect on media literacy levels, enhancing critical engagement.
  • A positive correlation was found with a B value of 0.531 and statistical significance at p < 0.000.
  • A quantitative approach with an explanatory survey design was used involving 300 respondents across three major cities.
  • Findings support the need for improved media literacy policies and adaptive digital communication strategies in the digital society.

Cite This Study

Widyawati et al. (2025) studied this question.

synapsesocial.com/papers/68c23965b210217d6477b350https://doi.org/10.64268/jllm.v1i01.2
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