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September 5, 2025Maternal and Child NutritionOpen Access

Maternal Experiences and Perspectives of Marketing and Regulation of Commercial Milk Formula in Thailand: A Qualitative Study

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Authors

CTChompoonut TopothaiTTThitikorn TopothaiNHNatasha Howard

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Overview

Qualitative study explores the impact of marketing regulation and mothers' experiences with commercial milk formula, highlighting gaps in awareness of the Thai Code.

Key Points

  • Mothers reported that while traditional CMF advertising decreased, new strategies on social media emerged, influencing their perceptions.
  • 15 mothers participated in semistructured interviews across Thailand, allowing an in-depth exploration of their experiences with CMF marketing.
  • The qualitative study revealed that mothers of lower socioeconomic status were more vulnerable to marketing claims about CMF.
  • Participants were generally unaware of the specific provisions of the Thai Code, suggesting a need for better communication and enforcement.

Cite This Study

Topothai et al. (2025) studied this question.

synapsesocial.com/papers/68c23922b210217d6477b161https://doi.org/10.1111/mcn.70097
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