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August 17, 2025

Perceptions of Media and Advertisements on Breastfeeding Decisions of Mothers in Turkey: A Qualitative Study.

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Authors

AAAhmet ArslanAEAysun Ekşioğlu

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Overview

Qualitative study reveals how media shapes infant feeding choices in Turkey, indicating need for better breastfeeding promotion.

Key Points

  • Media significantly influences mothers' decisions on breastfeeding, emphasizing the need for better support.
  • In qualitative interviews, 20 mothers reported strong effects of advertisements on their infant feeding choices.
  • Using a phenomenological design, the study highlighted major themes regarding media's role in breastfeeding decisions.
  • Policymakers and health professionals must regulate infant formula advertising to promote breastfeeding effectively.

Cite This Study

Arslan et al. (2025) studied this question.

synapsesocial.com/papers/68af2d7ccf1dd9ea359e5864https://doi.org/10.1177/08903344251363609
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Maternal Experiences and Perspectives of Marketing and Regulation of Commercial Milk Formula in Thailand: A Qualitative Study2025
  2. 2Exclusive Breastfeeding or Formula Use? A Cross-Sectional Survey of Romanian Mothers’ Feeding Practices and Influencing Factors2025 · 3 citations
  3. 3Breastfeeding Self‐Efficacy Among First‐Time Mothers: A Mixed‐Methods Study Comparing Spontaneous and Assisted Conceptions in Turkey2025
  4. 4Problematic Social Media Use and Its Relationship with Breastfeeding Behaviors and Anxiety in Social Media-Native Mothers: A Mixed-Methods Study2025
  5. 5Nurturing Choices: How Sociodemographic Factors Affect Attitudes toward Breastfeeding2025