Does Consumer Attitudes and Perceived Behavioral Control Impact the Purchase Intention of Halal Cosmetic Products?

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Attitude showed a significant impact on purchase intention for halal cosmetics among female students.
Among the different factors, perceived behavioral control had the lowest influence on purchase intention.
Survey methods were utilized to gather data from 119 female students at a public university in Selangor.
Findings may help marketers and manufacturers tailor their strategies to enhance consumer engagement with halal products.

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Survey reveals consumer attitudes significantly influence purchase intention in female students, suggesting marketing strategies for halal cosmetics.

Aziz et al. (2021) studied this question.

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Survey reveals consumer attitudes significantly influence purchase intention in female students, suggesting marketing strategies for halal cosmetics.