August 20, 2025Journal of Islamic marketing

Investigating factors affecting purchase intention of halal cosmetics products among Millennial consumers: findings from PLS-SEM approach

View Full Paper

Ask AI

Bookmark

Trust, attitude, and halal awareness are significant predictors of purchase intention for halal cosmetics.
The study found that perceived value and religiosity influence millennials' attitudes towards halal cosmetics significantly.
Partial least squares structural equation modeling was used to analyze the data collected from 274 respondents.
This research highlights a need for tailored marketing strategies in the halal cosmetics sector, targeting specific consumer groups effectively.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Quantitative analysis reveals trust and attitude significantly drive halal cosmetics purchase intentions among millennials, indicating important consumer characteristics.

Cite This Study

Soliman et al. (2025) studied this question.

synapsesocial.com/papers/68af4088cf1dd9ea359ebda6 https://doi.org/10.1108/jima-06-2024-0264

View Full Paper

Ask AI

Bookmark

Implication

Quantitative analysis reveals trust and attitude significantly drive halal cosmetics purchase intentions among millennials, indicating important consumer characteristics.

Investigating factors affecting purchase intention of halal cosmetics products among Millennial consumers: findings from PLS-SEM approach

Key Points

Discussion

Implication

Cite This Study

Investigating factors affecting purchase intention of halal cosmetics products among Millennial consumers: findings from PLS-SEM approach

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider