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August 17, 2025EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA

Digital Transformation of Pharmaceutical Marketing in Russia and Changes in Consumer Behavior in Pharmacies: Comprehensive Analysis of Strategies and Development Prospects

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Authors

SBSvetlana P. Beschastnova

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Overview

Analysis reveals shifts in consumer behavior and omni-channel strategies in pharmacy marketing, indicating digitalization is crucial for future success.

Key Points

  • Digital transformation in pharmaceutical marketing is changing consumer behavior significantly in Russia.
  • The analysis highlights trends such as increased online sales and the adoption of omnichannel strategies.
  • Key factors include the influence of artificial intelligence and legislative restrictions like MLR control.
  • Understanding these changes can help stakeholders adapt to market demands and enhance consumer engagement.

Cite This Study

Svetlana P. Beschastnova (2024) studied this question.

synapsesocial.com/papers/68c236b2b210217d64775cfbhttps://doi.org/10.36871/ek.up.p.r.2024.12.27.013
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