Innovative Marketing in the Global Pharmaceutical Sector: Digital Strategies, Challenges and Prospects

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This analysis uncovers digital strategies impacting marketing in the pharmaceutical sector, highlighting key challenges.

Digital marketing strategies are transforming in the pharmaceutical sector, utilizing emerging technologies.
Key innovations involve artificial intelligence and big data, driving personalized communication with patients.
Regulatory restrictions and effectiveness measurements present challenges in employing digital marketing strategies.
Promising directions include the development of digital ecosystems and an omnichannel approach for improved patient interaction.

Kostynets et al. (2024) studied this question.

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