August 17, 2025

The Impact of Predatory Pricing on E-Commerce Competition and Regulatory Control in Indonesia

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Analysis reveals predatory pricing disrupts competition in Indonesia's e-commerce, highlighting regulatory gaps.

Predatory pricing harms long-term market competition by initially offering lower prices, affecting consumers negatively.
The study found that while regulations exist, their implementation against predatory pricing is limited in the e-commerce sector.
Using a normative juridical approach, the research examines laws, policies, and existing literature on competition.
The findings suggest that regulatory adjustments are necessary to keep pace with technological advancements in e-commerce.

Zahra et al. (2025) studied this question.

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