AI adoption by lecturers in the business study program

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AI adoption intentions are positively affected by factors in the Technology-Organization-Environment framework, emphasizing organizational support and technological fit.
The study analyzes responses from 417 business lecturers across various Indonesian universities using a survey method to identify influencing factors.
Significant findings include the role of gender as a moderator in adoption intentions, indicating differing impacts of complexity and compatibility between male and female lecturers.
The research highlights the importance of addressing perceptions of complexity and suitability in facilitating AI integration into business curricula.

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Quantitative analysis reveals how organizational and technological factors influence lecturers' AI adoption, suggesting a need for targeted support.

Wardhani et al. (2025) studied this question.

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Quantitative analysis reveals how organizational and technological factors influence lecturers' AI adoption, suggesting a need for targeted support.