August 17, 2025SHS Web of ConferencesOpen Access

The Impact of Visual Messaging in Social Media on Consumers

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Visual content significantly impacts consumer behavior, affecting attention, emotional engagement, and decision-making.
Key findings indicate a complex relationship between visual information and consumer outcomes like brand awareness and attitude change.
The study employs analysis of social media platforms to assess the effects of visual messaging on various consumer metrics.
Addressing cognitive bias and consumption anxiety highlights the necessity for enhanced media literacy and platform accountability.

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Analysis reveals visual content influences attention and emotional arousal in consumers, suggesting improved media literacy is essential.

Lei Wang (2025) studied this question.

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