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August 16, 2025˜The œcritical review of social sciences studiesOpen Access

Digital Media’s Role in Enhancing Career Prospects of Sports Journalists in Pakistan

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Authors

ARAsim RazzaqASAqsa Iram Shahzadi

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Overview

Survey reveals digital tools boost career growth for sports journalists in Pakistan, indicating a shift in mass media dynamics.

Key Points

  • Career growth for sports journalists is significantly influenced by access to digital media tools, enhancing visibility and recognition.
  • Survey data from 460 sports journalists shows that gender and media domain play a crucial role in career advancement.
  • Statistical methods like Chi-square and binary logistic regression confirm the impact of technological access on professional success.
  • The findings emphasize the importance of digital setups, suggesting media houses enhance training for better career opportunities.

Cite This Study

Razzaq et al. (2025) studied this question.

synapsesocial.com/papers/68c235fdb210217d64772f04https://doi.org/10.59075/2gdx6h49
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Also Consider

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  1. 1Gender Equality and Media Representation in Sports Journalism in Pakistan2025
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  4. 4Exploring The Impact of User-Generated Content on Digital Media Production and Consumption in Pakistan2025
  5. 5Assessing the Role of Media in Fostering Active Citizenship in the Potohar Plateau, Pakistan2025