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August 9, 2025˜The œcritical review of social sciences studiesOpen Access

Assessing the Role of Media in Fostering Active Citizenship in the Potohar Plateau, Pakistan

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Authors

AFAbdul Basit FaridIJIrfan Mahmood JanjuaMBMazhar Hussain Bhutta

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Overview

Quantitative analysis reveals media literacy enhances civic awareness in Potohar Plateau, suggesting new educational strategies.

Key Points

  • Higher media literacy correlates positively with increased civic awareness in the Potohar region, enhancing public engagement.
  • Chi-square tests indicated no significant gender differences in media consumption patterns among the 400 respondents.
  • A structured questionnaire assessed the media's role in civic education, revealing its positive influence on community involvement.
  • Findings underscore the need for integrating media literacy training in civic education for better community participation.

Cite This Study

Farid et al. (2025) studied this question.

synapsesocial.com/papers/68af40a1cf1dd9ea359ecb5ehttps://doi.org/10.59075/dajfbq32
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