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August 16, 2025EducatioOpen Access

Pengaruh Endorsement Influencer Terhadap Perilaku Konsumtif dan Minat Menabung Siswa SMKN 1 Palembang

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RRRefik RamadaniYFYuliana FH

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Overview

Quantitative survey reveals significant effects of influencer endorsement on consumptive behavior and savings interest in high school students.

Key Points

  • Influencer endorsement significantly affects consumptive behavior among students, increasing their purchasing decisions and interests.
  • The study found t-count values of 11.34 and 20.11, indicating strong acceptance of the hypothesis regarding influencer endorsement's impact.
  • Using a quantitative survey method, data was collected from 59 students at SMK Negeri 1 Palembang through questionnaires.
  • These findings highlight the need for further exploration into the influence of digital marketing on students' financial behaviors.

Cite This Study

Ramadani et al. (2025) studied this question.

synapsesocial.com/papers/68c235fdb210217d647728ffhttps://doi.org/10.29408/edc.v20i2.30208
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