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August 11, 2025Scientific opinion Economics and Management

Use of Employer Brand to Transmit Management Approaches to Enterprise Personnel Motivation to Labor Market Participants

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Authors

RMRuslan Musiyenko

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Overview

Employers leverage brand strategies to improve personnel motivation, indicating benefits for market engagement.

Key Points

  • Employer branding effectively communicates motivation strategies to a wider audience, enhancing employee engagement.
  • The research demonstrates that a strong employer brand can influence employee perceptions about motivation and corporate culture.
  • Assessment included analysis of professional literature and generalization of scientific approaches relating to HR management.
  • The findings suggest that well-articulated branding strategies may boost recruitment efforts and aid in retaining talented personnel.

Cite This Study

Ruslan Musiyenko (2025) studied this question.

synapsesocial.com/papers/68c2354db210217d64770145https://doi.org/10.32782/2521-666x/2025-90-17
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1THE IMPACT OF EMPLOYER`S BRAND ON EMPLOYEE ATTRACTION AND EMPLOYEE RETENTION2025
  2. 2Digital tools in employer brand formation in the banking sector2025 · 1 citations
  3. 3Research on the use of innovative HR platforms to increase the motivation of personnel in commercial enterprises2025
  4. 4Strengthening internal employer branding through sustainable business practices2025
  5. 5Employer Branding: Review and research agenda2025